Life Lessons of a Brogrammer

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For those of you who know me, I’m going to finally admit open and honestly that I kind of have a brogrammer thing going on. It’s funny; whatever. Anyways, I wanted to share some things i’ve picked up over the years i’ve been going to the gym that I believe can be applied to life in general. Hopefully your brain will get that same awesome pump you experience after doing a few sets on the bench.

I’ll give you the lesson, where I see this at the gym, an example of where you may see this outside the gym, and wrap up with some inspiration that might help it sink in.

You may notice that I only refer to 2 places: At the gym & Outside the gym. Why?

Because that’s all there is.

  1. Progress over pride.
    • At the gym: You refuse to perform a specific movement because you are afraid of how it may appear to others, that you won’t perform the movement very well, or that it’s just not “manly” enough.
    • Outside the gym: You get in a heated debate with someone only to realize that you were wrong. Embarrassed, you change the subject and choose not to learn from the experience.
    • Inspiration: “Discipline is based on pride, on meticulous attention to details, and on mutual respect and confidence. Discipline must be a habit so ingrained that it is stronger than the excitement of the goal or the fear of failure.” – Gary Ryan Blair
  2. The first rep is always the hardest.
    • At the gym: I give you a weight you have never “officially” lifted before, so you start to get unsure of yourself. I watch you tremble with the first rep but then confidently pop off 8 more. What happened? You became more knowledgeable of your physical limitations – which were actually higher than you realized. You stopped riding the brake and started pushing the gas.
    • Outside the gym: It’s New Years Day and you have a shiny new list of the things you’ve always wanted to try and goals you want to meet. You soon realize that creating goals is much easier than creating change and taking that first step is much tougher than you initially thought.
    • Inspiration: ”Face new challenges, seize new opportunities, test your resources against the unknown and in the process, discover your own unique potential.” – John Amatt
  3. The last reps are the ones that count.
    • At the gym: You are in the middle of doing a set of crunches and realize the movement is starting to get really difficult. You could quit now but then remember why you are doing crunches in the first place. It’s a decision you will face every single time you are at the gym — consider it an opportunity to practice making the decision to continue forward.
    • Outside the gym: As a skilled developer, you like to frequently challenge yourself with new problems that lie just outside of your current ability. Sometimes solving new problems takes longer than you expected and were much more difficult than you estimated but after everything, you are now more capable than before.
    • Inspiration: “Life has no smooth road for any of us; and in the bracing atmosphere of a high aim the very roughness stimulates the climber to steadier steps, till the legend, over steep ways to the stars, fulfills itself.” – W. C. Doane
  4. You may even eventually like the pain.
    • At the gym: When you’re new to working out, you will feel discomfort and even pain. Not the “oh shit I just broke something” kind of pain but the kind that makes you question how much more work you want to put in. After a few weeks, the pain you previously felt loses it’s sharpness and it just becomes that annoying thing you have to force yourself to work through. Eventually, you realize that sensation you previously referred to as “pain” is just the side effect of growing your own determination.
    • Outside the gym: You are trying to raise money for a startup but keep hearing “No” from potential investors. Instead of thinking it as rejection, you instead see it as an opportunity to improve your company and eventually convert a non-believer into an evangelist.
    • Inspiration: “I assess the power of a will by how much resistance, pain, torture it endures and knows how to turn to its advantage.” – Friedrich Nietzsche
  5. It’s always good to have a spotter.
    • At the gym: Like me. I’m awesome and I also accept credit cards.
    • Outside the gym: Who are the people that challenge you every day? If the answer is yourself, you need to get out more.
    • Inspiration: ”If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton

I’ll leave you with a last piece of inspiration that I hope digests slowly like a nice blend of casein and fish oil. “There are no constraints on the human mind, no walls around the human spirit, no barriers to our progress except those we ourselves erect”. Damn, that was a Reagan quote. Let’s go with: “Do or do not. There is no try.”

Listening to Feedback

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Those who call your ideas “genius” are equally as useless as those who call your ideas “moronic”. Look for feedback that stems from insight rather than words that play to your ego or lack thereof.

For Serious: The Importance of Knowing Your Customer

know thy customer

This may seem like a no-brainer and yea, it actually is but:

Know Thy Customer

I wanted to share a little story explaining my past 6 months working on absolutely nothing, while still conveniently staying busy and “making progress”

The Toughest Realization

You are building a solution in search of a problem

The Reason

You didn't really know who your user was or even what problem you were addressing

The Worst Feedback You Can Ever Receive

"It sounds cool."
"Yea, I'd use it."
"Looks fun"

Can also be considered a “Vanity Metric“, really nice to hear but completely worthless.

The Revelation

People throw competitions all the time. Why not just ask what bugs them?

Month 6: Week 1

* 1,150 emails to prospective customers
* Site copy and design good enough
* A customer base was identified
* Competitors were located
* Opportunities were imagined and ready to be questioned

Month 6: Week 2

* 1 feature proposal for a very enthusiastic potential customer
* Conversations with a dozen more
* Additional leads were generated
* You start to learn about the customer
* Excitement is now brewing
* Momentum was gained

And My Parting Recommendations

* Stop worrying about the perfect idea
* Stop worrying about being lean
* Stop worrying about code architecture
* Stop using buzzwords like gamification

* Start with an idea or
* Start in an industry
* Start asking around and see who has problems
* Start your company already

All you have to do is say hello. Note: LaunchRock isn’t a totally worthless service.

How Shutting Up Helps Me Find My MVP

and you can too

So, yesterday, I finally launched something that basically did nothing. Finally. It took me two or three months to get here. I wasn’t even counting! Ladies and gentlemen: BattleMuch.com (snowboarding / breakdance / basketball / dance / etc)

I told you it basically does nothing (it’s actually LESS than our MVP). Yes, we used pretty pictures. Yes, it’s not clear AT ALL what we are doing. Yes, we should support Facebook as well as Twitter. But now I know… Oh, and yes, I will add you to the beta invite list, thanks for asking. I mean, we don’t get that response very often but when we do, it’s exciting.

I’ve finally come to understand that with your MVP: You are selling your vision, not your product. But I’ve been spending so much time talking about all of the cool stuff I was building, I forgot to just shut up, get out of the building and start listening to everyone.

Now, I am always reading and thinking about what it means to run a “Lean Startup”. I subscribe to all the right blogs on Customer Development, Viral Loops, Venture Capital, you name it. I have all of the books that “matter”. I’m going to make people both FUCK AND KILL. I can figure out ways to bring the names Steve Blank, Sean Ellis, and Seth Godin into a daily conversation. 37 Signals. There was no reason for that but I did it anyways. I went through the incredible TechStars program and was (supposedly) included in the new book: “Do More Faster” #plug. I’ve got all of the right resources but I still managed to turn something so easy and straightforward into something that took over 2 months just get it in front of someone!

With my first company HaveMyShift, we were able to launch the site in two weeks! And that was before we ever heard of “Lean Startups” and before we even taught ourselves how to program! All we had was a really simple idea with a really simple solution that was easy enough to learn how to build — and we built it. The technical hurdles were so massive, we really had no other choice but to leave things out. Actually, we didn’t even know what we were “leaving out”, since we were so new to programming and entrepreneurship. It was pathetic! It was perfect.

Now that i’m a zillion-bajillion times better at programming(!) I can do everything. Omg uploading those files via AJAX with double the lazer beams is totally super easy. I’ll just add that to “Tracker” and “estimate” my current “velocity”.

“You dummy!”, I tell myself, “It would be like you to get STUPIDER after you learn something new”. But in all seriousness, sometimes, having a process to do all of these things is what causes some projects not to launch. I think the massive number of theories that are currently flying around entrepreneurship circles can sometimes confuse or intimidate new entrepreneurs. And even if its not confusing or intimidating, they all make sense in theory but sometimes you just won’t get it until you actually get the hell out of the building.

Selling Yourself: How I made $10,000 more with a single email

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There was a time when I was making a sweet living on $12,500 per year working at Starbucks. It took me a while, but I finally realized that I was worth a lot more than that. Imagine how I felt when I was first offered a $40,000 salary to do a job I only had about 6 months of experience doing! I did what only a reasonable person would do. I asked for money (25% more than 40k)! And I got it. Here’s how I did it (removing the company name only):

Hello Eric,

Thank you for the offer, I am very excited to start working for TechCompany but I would first like to discuss the offer that was presented. To start, I believe that even though my title would be ‘software engineer’, I would take it upon myself to really be a team player and add value to every aspect of the company in order to not only help achieve the $1B milestone but to exceed it! I have these personal goals for while working for TechCompany:

  • Develop a fantastic product – As a software engineer
    1. Develop the product to the point where students are demanding their school to purchase the product for them. This would greatly reduce the work for salesmen because schools would be coming to us instead of vice versa.
    2. Consider the 80/20 rule when developing the software – focus on the most heavily used features (20% of the functionality) of the website and enhance them as much as possible to generate the greatest returns in satisfaction (80% of customers).
    3. Simplify the product so there is a smaller learning curve to use the site (from my initial impressions of the site).
    4. Incorporate testing standards to ensure that the product remains stable for each successive version that is released. Testing ensures that the product is high quality and remains so after future revisions. This actually REDUCES development time because you don’t have to go back and fix problems that creep up.
    5. Study actual usage of the website (physically watching people use the site) and alleviate any problems they run into.
    6. Ensure scalability of the application so that TechCompany can successfully be used by thousands of simultaneous users.
    7. Mimic the actions and techniques used by the top most-downloaded Facebook applications to increase the likelihood of a highly popular product.
  • Secure the website – As a system administrator
    1. In the first few minutes of inspecting the website, I discovered that the web server is running Webmin which, if successfully accessed, would allow an attacker complete control over the server and its information. I have a good amount of experience with Webmin and understand how it works to minimize this vulnerability.
    2. I currently manage my own server running Ubuntu 7.04 Feisty Fawn and must understand everything from the email system (Postfix) to ensuring valid firewall rules to deter attackers from an easy attack.
    3. Server is currently susceptible to cross-site scripting, which may compromise security. This is important when offering services that use credit cards and other payments over the internet. We must ensure users that they are secure in these transactions.
  • Stimulate demand and web presence – As a web marketer
    1. Help to develop highly effective web marketing strategies to help promote the website.
    2. Knowledgeable of the top sites out there where we want to be recognized
    3. Currently have contacts within the blogging community for major websites, such as Mashable.com, that would review the site for us and generate a lot of demand.
  • Help the team achieve their own goals – Team player
    1. I have a broad range of skills and knowledge that can help other employees achieve their own goals. Examples within the first day include my experience with Macromedia Flash – for simplifying the addition of adding quotes to the pages, Basecamp – to help organize the team and establish a single place to collaborate on the product.

–Sorry for the long-windedness of the email but I want to emphasize the amount of dedication and willingness I have to make TechCompany the leading application to use for your organization. According to salary.com, the median salaries for the bottom 25% of web developers is $56,095/yr for Fort Worth, TX. Although I understand that TechCompany is only 1 year old, I believe I can help TechCompany achieve its $1B valuation. Because of this, I am proposing a starting salary of $4,200 per month, before deductions. I am not at all interested in working a flat 40 hours per week – instead, I am dedicated to helping achieve the goals of the company, regardless of how many hours that will require. As I stated earlier, I look forward to working for TechCompany because I believe in the product and company.
Link 1: The value of testing
Link 2: Salary.com – Fort Worth, TX

To which he replied:

Stephen – this is great!!! Based on your responses below we are definitely willing to offer you $4,200 per month. You clearly are the team member we want on our team. I am confident you will bring much value to TechCompany and we all greatly appreciate it. Thank you for demonstrating your willingness to make the company happen!

We will call shortly so Aaron can get you fully set up with subversion, email, etc.

Awesome, right?!!? Wrong. After this email, I was kicking myself wondering how much more I could have made if I had set the bar even higher!! If I asked for 60k, would I have gotten the same response? Who knows. Oh well, live and learn, right?

Basically, the format I followed was to reiterate how excited I was about the opportunity, state the strengths I would bring to the company, followed by why I was worth in dollars. Evidence and rational is key in this situation. Notice how I sited different sources to help bring credibility to my claims. There are so many people that are afraid to ask for more money at this point because they think that negotiating on the offer is the equivalent of spitting on it and demanding more. Remember: the next time you will be able to negotiate a salary bump is in 1 year for on average, a 4% increase, which isn’t even enough to support the increase in living expenses. The motto I chose to live by: never accept the first offer. When you get your initial offer, you have such a greater amount of power to influence your annual salary compared to any raise you may receive in the future!

Remember: you are worth as much as the market will bear, not what you have been paid for in the past. I hope you remember to just ask for MORE the next time you get an offer. See what happens. You will be pleasantly surprised.

Five Lessons I’ve Learned From 2010

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With the new year and all, I wanted to try an exercise where I attempt to identify the five most important lessons in life that i’ve learned so far, so that I can look back and remember them when times get tough.

  1. Do what you love
  2. This is probably the most important lesson of all. It’s not what your parents want for you and it’s definitely not what your significant other wants for you. It all boils down to being honest with yourself to the point where you can say with complete conviction that “I was put on this earth for x y and z” (of course, these can change over time). Anything else and you’re just. cheating yourself

  3. Surround yourself with people you love
  4. What good is it If you’re pursuing your goals and passions just by yourself? Would life be better if you were doing them with your best friend? Or family? Going through the trenches alone is a suicide mission. Nothing of significant importance was accomplished by a single individual.

  5. Challenge the impossible
  6. Grand ideas call for challenging the previously considered “impossible”. Every single thing in this world came from an individual who said “this can be improved” or “this IS possible”. Every single thing. Be that person. Things can be improved. Always.

  7. Don’t be afraid of making mistakes or failing
  8. If you follow the above point of challenging the impossible, you will fail. No doubt about it. But is that really a bad thing? Everyone encounters resistance at some point as they go through life. By definition, innovators aren’t immediately understood by the masses. Realize that because of this, you will run into huge pitfalls that will need to be overcome. If it were easy to innovate, everyone would be doing it. Take pride in that fact.

  9. Realize that every cloud has a silver lining
  10. No matter how bad things may get, realize that there is always a positive lesson to be learned. What is the use of punishment with no lesson? Absolutely worthless. Those who punish, for the most part, are interested in teaching you a lesson. Is that lesson worthwhile? Learn it.

Aaaaaaaaand that’s it. First post of 2011

Your Side Project Is Bullshit

your side project better be just for fun

I’ve noticed a trend amongst young tech entrepreneurs. They all have their 9 to 5 paying gigs but they also have a “side project”. Is it just me or should that phrase die a terrible, miserable death? Not because I disagree with it but because I have yet to see a single one of those side projects turn into actual companies.

I know there’s something cool about being able to tell all of your friends about your cool new idea and how one day, it’s going to hit critical mass and make you friggin’ rich and then you can finally quit your day job! Take that, Corporate America!

The problem is, if you have any intention of making money from your side project, STOP CALLING IT A SIDE PROJECT. You are building a company, first and foremost. You should be thinking about this concept all day and all night and if you keep referring to this supposed business as a mere side project, it will never turn out to be anything more. If you’re writing some cool open-sourced gems just for fun, THAT is a side project. If you inadvertently referred to my startup as side-project, you better be prepared to get pimp slapped.

Entrepreneur? I call bullshit. Start acting like one.

i calls it like I sees it

Steve Jobs Once Said…

Steve Jobs

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance”

But don’t let this quote fool you. It’s not JUST for the entrepreneurs. It’s for every single person out there. It’s about following your dreams to the ends of the fucking earth. To follow what you believe even when you feel completely alone. Being true to yourself. THAT is what matters to me.

Easier said than done.

I’m back. This is why I (and others) breathe. Get to know us.

What do you breathe for?

It’s been a while — thank you for reading this. This is a bit about why I was born to be an entrepreneur and how I am clearly not the only one with this disability.

To all of the entrepreneurs out there… am I the only one who is so sick of people thinking we operate purely in the spectrum of making money??? People think that the only reason we work on a Friday night is to forward a dream that will make us amazingly wealthy one day. “Live a little, will ya?!” or maybe even a “No one ever died wishing they spent more time at the office”!! HA! Funny thing is… We ARE living — more than anyone else could understand; just on a different timeframe and space. I would argue that i’m part of a larger movement that many don’t know even exist. Come into our world. Would you like some coffee or tea?

I haven’t written in this blog for ages. I’ve had days, weeks and even years to contemplate about why I do what I do, which has helped me come to realize who I am. The question I ask you is: “What is the first thing you think about when you wake up?”. Do you have an itch that you need to scratch or do you have a supposed “million dollar” idea that will change the world? I want to hear about it. What makes you wake up in the morning? Be honest. Are you trying to add value where you work, with your family or are you in a place where you are prepping yourself to explode onto the scene full-bore?! If you don’t know, it’s not the end of the world but let’s think and talk about it NOW! Do you have a goal for being an entrepreneur? I’ll tell you what my assumptions are: it’s not to “create a socially active audience” and it’s definitely not to “capitalize on the growing market segment of who-gives-a-shit”. Plain and simple, it’s to create something that people can connect with that helps them enjoy their everyday lives and enjoy themselves.

For those interested, a small audience indeed, I am no longer actively working on HaveMyShift.com – I have moved onto a new venture that celebrates everyday successes and failures that occur when living our lives on the edge and keeping it real. We at AnythingYouCanTweet.com (alpha warning: VERY EARLY SOFTWARE) will ensure you have a platform that encourages you to showcase yourself doing what most others cant even fathom: trying.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Theodore Roosevelt.

How many of you can say you can relate? What are you going to do TODAY that will be on everyone else’s minds?… Do you live your life with meaning? Do you think that today, you will finally work on the things that you have been dying to work on? Let me know what you think by emailing me at hello@stephenwooten.com – and tell me why you’re more of a badass than anyone else on this site. I want to make you the biggest fucking badass the world has seen. You have it in you. Email me or comment.

Investors Clearly Don’t Like To Think…

Do More By Thinking Less

So I’ve come to a grand conclusion throughout the time I’ve spent in TechStars: VCs and most other investors prefer to think as little as possible when it comes to investing in a company. “It’s a no brainer”. I have probably heard this phrase every single day while staying in Boston and frankly, it makes me realize that as an entrepreneur, you need to work towards making every single argument in your presentation as close to a no brainer as possible. I personally think of the pitch as a tool that answers as many of the common/general questions investors will ask you, before they ask you. If you can get those out of the way and have them bought into your product/service, then investors will have the opportunity to ask you much more interesting questions about your company other than “What is your business model?”

Here’s a tip I siphoned from Andrew Hyde: Do the work that your investors would normally do, before they do it! For example, you know that interested investors will do a fair amount of due diligence on your company before ever making an investment. So, why not hand them a fat packet of all of the due diligence you have already done and prove to them you are on top of your game and have done your homework!

As developers, we’ve realized that we should build our applications in such a way to minimize the amount of thinking the user needs to do. The less thinking the user does when accomplishing their goals, the better your user interface is, in general. Let’s begin to apply that line of thinking to how we try and pitch investors. Be on your game and do your friggin homework. It’s a no brainer.

Top 10 Reasons To Do A Startup

Credit: behancemag.com

People often ask me what it was that made me want to be an entrepreneur at such a young age. I usually reply with “#1: i’m not young. And #2: I have a burning, dripping, agonizing desire to do something incredible. Something that after being created, takes a life on its own and becomes bigger than you and everyone involved. Now, these top 10 reasons are clearly derived from my own personal experiences but if I were to give you any other reasons to do a startup, I would be cheating you. Without further ado:

10. You get to fail. Over and over.

  • When you are running a startup, you don’t have the luxury of time. You need to be able to put your product out in the web even before your product is 100% complete. Doing so facilitates a higher rate of failure but hopefully, a higher rate of customer suggestions. and yea… even complaints. At this stage, every bit of feedback you get from your customers should be your guiding light as to how you should improve your product.

9. Sleep matters less

  • The funny things about running your own startup is that, by nature, sleep becomes less important. This is probably due to the fact that if you don’t deliver your next product, you will be out on the street before your DNS can propagate. You should wake up excited knowing that you have another day to bring your product to the next level!

8. Customers get to yell at you

  • To have the opportunity to have your customer tell you EXACTLY WHAT IS WRONG with your product is a gold mine. Every single problem that you listen to may feel like a razorblade slicing your company to pieces but really, it is an opportunity to fix that lagging spot of your company and really make the customer say WOW! Building up your weaknesses can be a core competency. Woody Benson calls this petri dish marketing. Sample just a few, get some feedback, then iterate.

7. You are accountable for everything that is wrong

  • But then again, you are accountable for almost everything that is right. To be in the position to determine your own destiny: to succeed or fail, is one of the most rewarding part of being an entrepreneur. No guts, no glory. If you really believe in what you are doing, you will throw everything that you have on the line and mean it!

6. You sometimes end up sacrificing things that matter to you

  • Now I’m clearly not experienced enough in the field to truly know what I’m talking about for this one but I’ve heard various successful entrepreneurs detail their experiences as all-consuming, sometimes being to the detriment of their loved ones. While working on HaveMyShift, I went from having a normal life, with school and hanging out with friends to going to work, taking a break by working out, and then going back to work. Someone once asked me what I did for fun and I gave them a blank stare for a bit. Oh yea… I do like to have fun! I’m still working on that whole work-life balance thing.

5. People have to rely on you

  • A successful company rarely comes from a single individual. The overwhelming majority of successful companies come from small, smart and skilled teams of people that require every person to be operating at 100%. Knowing that, you need to trust every single person in your company to really be executing well.

4. Increase the likelihood of getting carpal tunnel

  • I never thought I could be on the computer more than I was while a developer at Metromix and working on HaveMyShift at night but wow. I surpassed even my own expectations, easily. I’m not saying this will happen to you but in my case, since I do the majority of work and communication on my laptop, it’s definitely my #1 most important physical possession at this point.

3. You sometimes forget to eat

  • Mix together a bunch of excitement with a heavy dose of work and meetings, add in a helping of coffee and it is really easy to forget to eat. Now, it’s definitely not an everyday thing but just yesterday, I ate breakfast at 9 o clock. PM. Is that a priorities problem or is that normal or what?

2. Make little to no money!

  • When you first start, you will not be making any money. Unless you are funded, your sole income rests in the company you are working on. The good thing is that if you can execute, you can make many multiples of what you originally thought you could ever make.

1. You have to

  • Face it. Working for anyone else just makes you feel like a complete tool. Your boss gives you jobs and tasks that would never help you realize what your real potential is. Now, that’s not to say that there aren’t incredible bosses that can help you grow in amazing ways but for me, if I wasn’t following my own dreams, my life would probably feel like a Starbucks Turkey Bacon Breakfast Sandwich. An unfulfilling and mediocre substitute to the real Bacon/Sausage Sandwich. Gimmie the real deal!

There you have it. My top 10 reasons I am an entrepreneur. What are the top 10 reasons YOU are an entrepreneur?

Hello world! Woot here.

So, I finally created a blog. As of now, I plan to write mostly about my current endeavor in trying to grow my company HaveMyShift from a little bit of nothing to a whole lotta something. Since it’s a web company and all, I plan to write mostly about business, tech, and life. And if that gets boring for me, I’ll write about whatever strikes my fancy. Well… here goes nothing!